How to do Quality Offpage Link Building?

What is Link Building?

Link building in its simplest sense is the building of links from other blogs and websites from all over the internet pointing back to your web page. This factor of number and quality of links deeply concerns search engines.

One way to look at link building would be to consider your blog as a nominee for the number one spot in the search engines and take these links as voters. Search engines periodically update these listings and your voters or in this case the links determine the result.

Google and other search engines index links pointing back to your web page after crawling the web for them and then decide an appropriate position for them.

Suppose you have 100 back links or hundred links back to your web page on “How to Make Money Quickly” from 100 authority sites from the making money niche. When Google crawl’s the webpage and finds these websites linking back to yours, it figures that there must be some very useful content present there which may result in higher search engine rankings for you. For Google it’s like 100 persons voting for you as an authority person.

Google is known to especially love natural back links. But building natural back links is not an easy task as it is sometimes difficult to find people link back to your site even if your content is great. So when building back links take care to make them look natural so that Google can trust it as a vote. Some properties of quality back links to be taken care of while building them follow in the paragraphs below.

Top 10 off- Page SEO Tips and Strategies in 2014

As evident from the discussion above, off-page SEO is the process and methods of optimizing website pages and posts by manipulation of elements outside the actual website itself. Get the top 10 off page SEO techniques of 2014 in tune with the latest panda, penguin, Hummingbird and guest post updates in the lines that follow:

1. Social Networking

Apart from being recommended by Google itself, social networking or social media marketing is the best off page SEO technique available. Few top social sharing sites are: Facebook, Twitter, Google+, LinkedIn and you tube Etc.

2. Blog Posting

Try to keep your guest blogging activities on varied good quality websites to its fullest which will enhance the visibility of your authorship throughout the web leading other sites to want to link to the content of your website.

3. Social Bookmarking

Social bookmarking sites such as Stumble Upon, Delicious, Pintrest, Reddit, Scoop it, Tumblr, Diigo, Folkd and Digg Etc are good places to create back links and initiate traffic. But one must be careful don’t build the links with low quality page rank websites because it will effect seo.

4. Press Releases

In spite of Google’s announcement informing of its decision of not to consider back links to your site from press release websites, but nonetheless is very good off-page SEO generating good traffic and providing brand value for your website.

5. Article Writing

Another method to improve your site’s off-page presence and earn extra back links is to write the articles and submit that in E-zine and other article based websites. And when doing so, strive to be unique and original which will result in more natural links.

 6. Forum Discussions

If some forum sites of high quality are used to discuss the content and pages of your website then it’s definitely a good idea, both to increase traffic and enhancing the Off-page SEO.

7. Classifieds Submissions

In case the category of your website is related to classified category one can also try out posting classified ads on different classified websites for some extra off-page SEO.

8. Questions and Answers

Find out and try out your luck at some questions and answer website regarding some topic related to your website and answer and post questions related to the same.

9. Blog

 Posting of comments is a highly useful way to generate traffic on your website, and as a further plus some sites also allow do follow comments, a valuable way to get some quality links.

10. Business and Local Listing

Try to add information regarding your business, your business listing, your business website and your local listings as unique content to optimize your website and act as good quality incoming links.
These are the top ten off-page techniques that enable you to ensure a better ranking in the search engines.

On-Page Search Engine Optimization (SEO) Guide

This 9 Step On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO.

Step 1: Choose Keywords

Read the page’s content and identify two (2) keywords that are most relevant to the overall page content. Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.

Step 2: Page Title

The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:

·         Be under 70 characters with no more than two long-tail keywords per page title

·         The primary keyword should appear first

·         Each keyword phrase should be separated by pipes (|)

·         Each page title on your website should be unique

·         Except for your homepage and contact us page, each page title should NOT include your business name

Step 3: Meta Description

The Meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The Meta description should follow these guidelines:

·         Be under 150 characters (but not under 100 characters; take advantage of the space you have)

·         Incorporate the primary keyword and at least one secondary keyword

·         Provide a valuable, compelling reason for why someone should visit the page

·         Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them

Step 4: URL

The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. www.examplesite.com/inbound-marketing-software

Step 5: Heading Tags

The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.

Step 6: Page Content

Use your primary keyword a few times throughout the page’s content. Don’t over think keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.

Step 7: Add a Call to Action

Every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image filename and alt text for the primary keyword you’re targeting on the page (see step 9).

Step 8: Internal Links

If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing.

Step 9: Images

Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:

·         File name: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg

·         ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software

If you are unable to change image file name or if it’s too time consuming, then only change the most prominent images’ alt text using the primary keyword.

Meta Keywords

They aren’t part of Google’s or Bing’s search algorithm, so I’m not including them as a step. However, still use your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them.

What is Search Engine Optimization

What Is SEO?


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SMM:

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SEM:

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.